{"id":11234,"date":"2023-02-16T12:09:50","date_gmt":"2023-02-16T14:09:50","guid":{"rendered":"https:\/\/susiandjames.com\/?p=11234"},"modified":"2023-02-16T12:09:50","modified_gmt":"2023-02-16T14:09:50","slug":"ki-in-werbung","status":"publish","type":"post","link":"https:\/\/susiandjames.com\/en\/ki-in-werbung\/","title":{"rendered":"AI in Advertising"},"content":{"rendered":"<p>Facebook collects personal information about users and feeds this data into \u201cFBLearner Flow,\u201d an internal machine learning tool. FBLearner Flow performs a branching \u201cdecision tree\u201d simulation that can be used to predict outcomes, such as customer behavior. Facebook takes the results from FBLearner Flow and aggregates them into a group of people expected to exhibit similar behavior. Facebook offers companies the opportunity to target these people with advertisements. <\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook sammelt pers\u00f6nliche Informationen \u00fcber Nutzer und speist diese Daten in &#8222;FBLearner Flow&#8220; ein&#8230;<\/p>","protected":false},"author":3,"featured_media":10834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[35,51],"class_list":["post-11234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-facts","tag-ki","tag-werbung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KI in Werbung - Susi &amp; James<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/susiandjames.com\/en\/ki-in-werbung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KI in Werbung - Susi &amp; 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