Artificial intelligence in our AI solutions

Machine learning is a subfield of artificial intelligence in which computers learn independently without being explicitly programmed. In contrast, traditional approaches to programming involve the manual creation of rules and algorithms by humans to solve specific tasks.

Machine learning instead provides the computer with large amounts of data from which it can learn patterns and relationships. These patterns can then be used to make predictions or decisions as new data becomes available.

A well-known example of machine learning is the use of recommendation systems in online stores. Here, the stores use machine learning algorithms to generate product recommendations based on the customers' purchasing behavior.